Close the sale, not the relationship...

The Home History Book™ meets the criteria for what makes a good closing gift. According to the National Association of REALTORS┬« (NAR), the following points are considerations on how to choose an effective closing gift. (Based on tips taken from Realtor Magazine┬«, a publication of the National Association of Realtors┬«.)

Quality Counts: Give your client something they will genuinely treasure and something you are proud to present. Let the home's selling price and the buyer's tastes guide your selection.

Make it Personal: While it requires more time and effort than ordering a generic fruit basket or houseplant, a personalized gift tailored to the interests or needs of your clients will be noticed -- and is a natural opportunity to convey a strong message about how much you value your relationship.

A Lasting Reminder: The best closing gift is one with staying power. A gift regularly used or proudly displayed serves as an ongoing reminder to your clients and guests of your professionalism and generosity.

Stay Connected: A closing gift should be the beginning, not the end, of an effective giving strategy. Regular follow-ups that can include birthday cards, a congratulatory e-mail, helpful newsletters or other tokens of appreciation are opportunities to anchor the relationship..

The book is also a conversation piece. Dinner parties, holidays, family reunions, friendly visits -- all will be enhanced by prominently displaying the book. Furthermore, it will serve as a standing reminder to your clients and their home's visitors regarding the importance you placed on your relationship with them.